Live · Production Technology Partner · FMCG Trade Operations

TradeFlow Crew

Trade operations platform for FMCG distributors and exporters. Built on real first-hand operational challenges. Live in production at Anveeka Trade.

The partnership

TradeFlow Crew

Synergy by Two partners, one built the platform; one runs the operations it runs on. The platform reflects both.

Anveeka Trade

Domain Partner & Co-Founder

Fast-growing Indian export house. Active in SE Asia and the UK. Expanding to the Gulf and North America.

Operates a packaging factory for retail distribution. FSSAI, APEDA, Phytosanitary compliant. Runs export documentation, customs clearance, and international trade process in-house.

Anveeka's focus on quality and service drove order volume past what informal systems could handle. That is where TradeFlow Crew started.

anveekatrade.com →

IntelliConnectQ Analytics

Technology Partner & Co-Founder

IQ builds from direct deployment: manufacturers, logistics companies, service providers, and startups across four continents. The founding observation: most enterprise systems can't execute the strategy they already have. IQ builds the infrastructure that closes that gap.

Operational software built from the physics of physical processes — what moves, where it stalls, who decides.

intelliconnectq.com →

How it started

Growth broke the system.

Anveeka's reputation for quality and operational excellence brought more orders than chats, phone and email could manage. Sales teams tracked buyer inquiries across group chats, calls, and in-person visits

Anveeka did not expect rapid growth within a month. The sales and factory teams struggled to keep up with the volume.

The team had IT expertise and operational knowledge of export trade. They built the solution in days. TradeFlow Crew is the result.

Built from direct operational experience. Validated through discussions with peers across the export commodities industry. Anveeka Trade is the first live deployment.

The platform

Two portals. One pipeline.

Every order moves through a defined, role-gated, 5-stage pipeline. Both portals share the same order state — no sync required, no duplicate data.

Placed
Approved
With Factory
Ready
Picked Up

Buyer Portal

Order grid across all products and pack sizes. Live status with timestamps. Reorder any previous order in one tap. Normal, Outdoor, and Low-light display modes for field use. WhatsApp share on confirmation.

Sales Queue

All orders filterable by status, date, and buyer. Approve, hold, or verify in one tap. Verified buyers with no manual-review flag get auto-approval: their orders go straight to the factory. Sales sees only what needs attention.

Factory Queue

Aggregated packing plan across all approved orders. Total quantities by product and pack size in one view. Factory team knows what to pack without reading individual order cards or chat messages. Filters: Pending, Active, Ready, Done Today.

Rate Master

Global pricing matrix editable inline per tier. Four tiers: Local Shop, Local Shop (5kg), Distributor, White Label. Per-buyer price overrides stack on top of tier prices. Prices snapshotted at order time. Changes never affect placed orders.

Buyer Management

Full buyer list with search. Per buyer: tier assignment with audit log, per-SKU price overrides, verification status, account flags. Tier changes logged with timestamp and staff initials.

Infrastructure

Zero infrastructure cost at early-stage volume. Hono on Cloudflare Workers — zero cold starts, sub-millisecond response. D1 SQLite co-located with Workers. SvelteKit on Cloudflare Pages. KV-backed rate limiting. Multi-tenant and secure.

Where this is going

Farm to foreign buyer.

Phase 1 is live. Each phase extends the same platform across the full trade supply chain — raw material to overseas buyer. Phases 3 and 4 are designed around what Anveeka already runs manually today.

Phase 1 · Live

Domestic Orders

  • Buyer portal
  • Sales queue
  • Factory queue
  • Rate Master
  • Buyer tiers
  • Staff roles

Phase 2 · Roadmap

Supplier & Production Chain

  • Raw material suppliers
  • Supplier pricing & quality
  • Transport tracking
  • Multiple production houses
  • Processing vendor workflows
  • Farmer supplier chain

Phase 3 · Roadmap

Export Documentation

  • Customs clearing agents
  • Certificate of Origin
  • Phytosanitary certificates
  • CoA & APEDA/DGFT docs
  • ICEGATE integration

Phase 4 · Roadmap

Overseas Buyer Management

  • Overseas buyer portal
  • Purchase orders & PFI
  • Dispatch & bill of lading
  • LC documentation
  • Multi-currency
  • Multiple overseas sales teams

Get started

Two paths forward.

FMCG distributors and exporters

Book a discovery call. Walk through your current order flow. We map it to the platform and identify gaps or custom requirements.

Book a discovery call →

Enterprise or joint venture enquiries

Looking to build a similar operational platform, or explore a JV with IntelliConnectQ. We scope before we quote.

Start a conversation →